This research was conducted to find out and analyze the implementation of the Business Model Canvas (BMC) in supporting digital marketing in SKINBEAUTE products after the opening of the TikTok Shop. This research is qualitative research with a descriptive approach. The sample withdrawal technique used is the purposive sampling technique. https://www.bekindtopets.com/discount-Zippy-Paws-Lightweight-Adventure-Backpack-Graphite-hot-value/